Friday, August 21, 2009

H1N1 raises hygiene consciousness in INDIA

H1N1 raises hygiene levels, hand sanitisers vanish off shelves

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debeshbanerjee

Posted: Aug 22, 2009 at 0029 hrs IST

New Delhi Experts say there are signs that the first wave of H1N1 influenza pandemic is past its peak in India. But the flu sure has left an impact, as can be seen in the shortage of hand santisers in city markets.

Over the past week, demand for antiseptic hand wash has doubled and manufacturers are finding it hard to cater to the demand. “We are running out of stocks across all our pharmacies in the country,” says Jasminder Singh, regional sales manager for Himalaya Healthcare products.

Singh says the company’s sales have seen a jump of four times in Delhi. “The product is going off the shelves with increasing frequency and we have issued instructions to our processing plants to increase production,” he says.

The company also operates four pharmacies in the Delhi and NCR. There are currently three brands of hand sanitisers available in pharmacies across the Capital: Himalaya, Clarus and Disney.

A few imported brands from China and Brazil are also doing the rounds. A newly launched brand of hand sanitiser, Surya Brasil, which has been retailing in Delhi for the past three months, has seen a jump of 500 per cent in sales, say top company officials.

“Since June, our sales have increased and people have started buying the smaller travel packs more frequently, possibly due to the swine flu scare,” says Raquel Novais, brand manager, Surya Brasil.

Such is the demand-supply gap that pharmacies are turning back customers due to shortage. “There is a 70-per cent increase in demand of these sanitisers,” says Ramamoorthy, CEO, Apollo Pharmacies, which operates 75 pharmacies across Delhi.

Most sanitisers are available in 60 ml and 200 ml packs. But the buying spree is resulting in people opting for the bigger packs, meant for hospitals as well. “Earlier people would buy the travel packs (60 ml). Now we are getting requests for the bigger bottles also,” says a chemist at CRS Health Store in Saket, which is turning back customers “every day”. Manufacturers say things will begin to look up within a week. Himalaya Healthcare’s Singh says, “Mumbai and Delhi are our priorities for now.”

Wednesday, August 19, 2009

licence to KILL

Governments embrace complexity. But innovative thinking can solve tough problems. Take India’s huge number of road accidents. They occur because India’s roads swarm with vehicles in the hands of unskilled drivers who would never get a driving licence in Europe or America. They would fail the rigorous driving test every candidate is put through in those safety-conscious societies.

Here, in India, anybody can get a driving licence by greasing palms in government transport offices. The result is that India has one of the highest road accident rates in the world. This rate will drop if the government dilutes its driving-licence monopoly and permits India’s top auto companies to issue them, too.

If this were to happen, driving standards will improve because a Maruti, Tata Motors or Mahindra driving-licence authority will fail candidates with insufficient driving skills. Somebody may say privatization won’t help because the failed applicants will get a government-issued driving licence and get onto the road. True, but over time, the government-issued driving licence will be discredited by market forces. Private-sector licences will be sought for their credibility. Car, bus and taxi drivers will seek them to improve their employability. Employers will prefer a driver with a private-sector driving licence to one with a government-issued one. Even parents anxious about their children’s safety will insist that they get a private-sector driving licence before they get on the road. In a few years, the government-issued licence will lose all value.

Privatizing the issue of driving licences will pose no legal obstacle. It can be done with a simple amendment of the Motor Vehicles Act. There’s no political obstacle either. If the government can privatize airlines and telecom networks, it can privatize driving-licence issue. Besides, India has no other choice. In the US, road accident deaths fell from nearly 55,000 in 1970 to around 45,000 in 2003. In India, they rose from 81,000 to 98,000 in the last five years alone. And road accident injuries shot up from 383,000 in 2003 to 447,000 in 2005.

The accidents come at a huge economic cost. They bring ruin to lakhs of families whose members are killed or maimed. Tragically, most road accident deaths in India are avoidable because they are a consequence of improper driving. Which itself is a consequence of people getting a driving licence without even taking a test. Contrast this with Britain where driving-licence tests are so tough that examiners fail six out of 10 candidates. Western societies and countries such as Japan see a car with an incompetent driver as an unguided missile. Buses, lorries and trucks are exactly that—in India. They account for 4% of India’s vehicle population, but they cause 35% of India’s road accident deaths. Their drivers, including Blue Line ones, carry valid driving licences. Like James Bond, they are licensed to kill.

In Britain, a candidate’s driving skill isn’t sufficient to get him a licence. He must have practical knowledge of his car engine. An examiner asks him to check a car’s engine oil, the coolant and windscreen washer level, brake fluid reservoir, the state of the hand-brake, and even tyres for tread depth. The actual driving test lasts a tough 40 minutes in which a candidate has to reverse his vehicle around a corner and up the street along a kerb. If he touches the kerb, he flunks. If he reverses too far from the kerb, he flunks again. An average Briton gets a driving licence only after two-three attempts. The result is a long-time continuing decline in Britain’s road accident rate.

India’s roads will also become safer if driving skills are tested by private sector auto companies. The companies don’t have to replace the government’s transport offices. They can be parallel service providers such as Jet Airways in the aviation sector or Bharti in telecom. The privatization doesn’t have to be done nation-wide. Even if it’s tried and tested in Delhi or Mumbai, it’ll make a huge difference because Delhi’s vehicle population (4.2 million) is six times that of Bihar (700,000). Any move to privatize the giving of driving licences will be stoutly resisted by politicians and officials. They fatten on their current monopoly. Issuing new driving licences and renewing old ones is a gigantic industry. India has 7.6 crore motorized vehicles and their number rises by 4 million a year. Government transport offices issued 4 million driving licences in fiscal 2001-02. To avoid standing in long queues, applicants pay anything from Rs200 to Rs2,000 to speed up their work.

So, India’s 650-plus transport offices have an illegal turnover of a few hundred crore rupees, which is shared by politicians and government officials. Naturally, they will fight to retain this lucrative monopoly.

There’s an irresistible argument for diluting this monopoly. The dilution will be a pro-poor measure. Road accidents in India don’t kill the affluent sitting inside cars. The accidents kill and injure middle-class and low-income pedestrians and two-wheeler riders. It’s these people whose lives will be saved when private-sector driving licence authorities start working with uncompromising integrity.

Arvind Kala is a freelance writer which, he says, is a euphemism for being unemployed. Comment at theirview@livemint.com




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